AQR announces intl. research call for redefining global brand of AQR’s Museum 

An international research call has been issued to redefine the global brand of the AQR’s Museum as part of efforts to globalize the museum using artificial intelligence.
According to Adel Motoori Hossein, head of the Department of Evaluation, Documentation, and Presentation of Works at the Deputy of Museums and Cultural Treasures, “The call, titled ‘Strategies for Enhancing the Global Brand of AQR’s Museum through Artificial Intelligence and Smart Digital Communication’, has been officially released”.
He stated: “Within the framework of Astan Quds Razavi’s broader policies on scientific authority, cultural diplomacy, and effective international engagement, the International Affairs Deputy has launched one of the country’s most significant strategic museum research projects”.
Motoori Hossein noted that the process began with a request from the deputy for priority topics in international fields. 
“The museum prepared seven research themes, which after expert evaluation were reduced to three strategic subjects. These were defended and reviewed in a specialized session hosted by the International Affairs Deputy at the Islamic Research Foundation”, he added.
Out of 27 proposals submitted by nine departments of Astan Quds Razavi, the theme of enhancing the museum’s global brand through artificial intelligence was selected as the leading research project. 
“The choice reflects the institution’s strategic priority to harness modern technologies for cultural influence on a global scale”, the official explained.
Based on the decision, a formal request for proposals has been issued. The project aims to design scientific, managerial, and technical frameworks for the museum’s intelligent presence in the global digital space, recreating the AQR’s Museum experience at the level of leading international museums.
Researchers, specialists, knowledge based companies, and experts in artificial intelligence, museology, digital communication, and cultural branding are invited to submit proposals. Submissions are open until the end of office hours on December 31, 2025, via the platform https://forms.razavi.ir..